Harry Styles, Hailey Bieber, Rihanna, Kylie Jenner, Kim Kardashian, Selena Gomez, Lady Gaga, Jennifer Lopez… we can count more! The beauty brand trend among celebrities is growing day by day. Now it’s Ariana Grande’s turn! The new venture of newly married Ariana Grande, who joined the caravan of celebrities’ makeup brands, is in the beauty industry.
Grande, who received patent and naming rights for beauty products, preferred the single song ‘God Is A Woman’ released in 2018 for the name of her brand. Claiming naming rights in skin care products, body care products, sprays, shower gel, shampoo and many more categories, Grande’s brand is expected to be quite comprehensive.
Having previously gained experience in the beauty world, Grande had a revenue of $150 million in 2017 with a total of 6 perfumes, including ‘Cloud’, ‘R.EM’ and ‘Ariana Grande Eau de Parfum’. That’s why we’re confident that Grande’s beauty brand will be just as successful as her perfumes!
Making the ponytail her signature style, Grande not only builds a beauty empire, but also inspires many brands in the beauty world. Increasing the sales of ‘bath bomb’ products with the music video of the song ‘God Is A Woman’, we can say that Grande is a ‘trend-setter’ in the industry!