The wave of celebrity beauty brands does not stop anywhere in the world, or even slow down! The latest additions to the beauty brand trend that started with Kylie Jenner included names such as Selena Gomez, Lady Gaga and Jennifer Lopez. Priyanka Chopra has now joined this caravan. Chopra, which created a hair care brand called Anomaly, is preparing to launch its products on January 31.
Chopra, who created a collection consisting of shampoos, conditioners, hair mask and dry shampoo, stated that his brand Anomaly is genderless, although he has not yet provided information about the ingredients and details. Stating that all products are manufactured in America and are clean and ethical, Anomaly argues that it is a sustainable and accessible brand. Anomaly, which will be budget-friendly with prices starting from $ 6, wants to bring sustainability to your hair care.
Chopra, who wants to emphasize sustainability, stated that the bottles of the products are produced from recycled materials. “It is time for the fashion and beauty industries to be more responsible,” Chopra told Women’s Wear Daily, “Responsibility for the amount of waste produced in the world must be taken on. Beauty shouldn’t cost us the world. The bigger the beauty industry, the bigger our responsibility should be, ”he added.
Emphasizing how important hair care is for him, Chopra said, “I have a very important relationship with my hair. I remember when I was 15-16 years old I went to buy shampoo and all great stuff was very expensive. I have always been aware of what I use and consume. I’ve also seen this in hair care. “We hardly see brands in hair care that are environmentally friendly, strong in care, and accessible to everyone,” he said.
Stating that Anomaly is natural and suitable for every day’s beauty routines, Chopra said, “These products are not only suitable for well-groomed silky hair, but for all hair, everyone’s hair. Anomaly for all genders, all races, all colors and all types. That’s the idea behind Anomaly, ”he said.